We Be Jammin' (WBJ) is a free, family-oriented summer concert series held every Thursday evening from 6:00pm-10:00pm at Barrett's Landing in Downtown Franklin. WBJ is presented by the Downtown Franklin Association and Petch Distributors, and is sponsored by Insercorp, Real Country 101.7, and Dairy Queen. May 26, 2016 was the We Be Jammin' Kick-Off featuring Island Boy.
Since 2008 the team at Insercorp has put a lot of work into branding, marketing, promoting, and even volunteering for We Be Jammin'. In addition to developing the "WBJ" brand, which has become quite recognizable over the years, Insercorp also manages new media strategies for the event.
Insercorp designed and maintains both the We Be Jammin' Facebook page and the website WeBeJammin.com. We keep the Facebook page and Website updated regularly during the summer to keep all Jammers in the know and excited about the bands that will be performing. Should rain or other inclement weather prevent WBJ from being held, Insercorp’s staff is responsible for informing the public via social media.
In addition to new media, Insercorp also provides traditional and creative services for WBJ. Every year our creative team designs a new event poster featuring the schedule of bands. This year, we decided to up the ante by designing a convenient pocket schedule for the event.
Popwire band performing at We Be Jammin' on Thursday, June 9, 2016 - WBJ Photography is taken by Festival Events by Photography by Ken.
This year, Insercorp designed a new pocket schedule while providing an additional opportunity for local businesses to gain exposure through a new advertising channel.
Insercorp partnered with Mackan’s Office Supply and Printing in Downtown Franklin to print the ads and distributed them to Jammers during the WBJ Kick-Off on May 26th as well as to local business owners. Proceeds will be donated back to the Downtown Franklin Association to provide another revenue stream for the 501c3 non-profit organization which Insercorp sponsors.
Insercorp has already designed a second version of the WBJ Pocket Schedule for a second distribution. This time, we will be printing 2,000 copies to be distributed amongst downtown business owners, sponsors, and attendees of We Be Jammin’!
If you are interested in getting your business' coupon into the WBJ Pocket Schedule, please call us at 757-337-2940.
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