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Tarif Khan

Guest Contributor

Tarif Kahn is Head of Design at LogoDesign.net.

Tarif loves sharing his diversified pool of knowledge in graphic design, web design and development, and print design.

He enjoys experimenting with new technologies and has a knack for photography. He can be found tweeting at: @kahntarif.

Posts by Tarif Khan

Top Expert Tips on Designing a Stunning Brand Image

Added

on November 2, 2019

by Tarif Khan, Guest Contributor

in Marketing

Nov 02,
2019

Tagged in:Branding graphic design Logo Design

How do you define a brand? It’s true that most of us feel it boils down to the sheer visuals, such as logos and marketing materials. And those visuals do reinforce the brand.

Photo by Caleb Oquendo from Pexels

But building a brand image comes down to much more than just what you see of a brand logo design on a billboard. Marketing expert Seth Godin, for example, defines a brand as a set of “expectations, memories, stories, and relationships” that are able to promote or distinguish one brand over another.

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