There are many reasons you could be thinking about changing your business name, or even coming up with one to begin with. However, a business name change could be the first step in creating a great brand experience—an essential part of maintaining your consumers.

That first impression can decide whether you’ll be able to convert a potential customer into an actual buyer.

Some research suggests that it only takes one-tenth of a second to form an opinion on someone or something. Depending on which study you look at, a first impression is formed between 7 to 15 seconds of meeting someone or encountering something new. 

Companies can use this information to create a great brand experience through custom packaging. 

It is certainly an option, however, you have to consider everything quite carefully. Designing or getting a minimal website created can become confusing at times. You may not know whether it will work within your industry or how the target audience might respond to it.

When it comes to web design in general, there are a few elements which determine the success of a business page and e-commerce platform. No matter what kind of design you opt for, you will have to stick by them.

Keeping everything in mind, you might just wonder whether incorporating minimal graphic design in your website is the right way to go.  Well, it surely can be. Here are a few reasons why having a website designed along the lines of minimalism might be a wise decision.

In today's world it’s easier to build websites because you don’t necessarily need to know how to code anymore.  There are many do-it-yourself website building platforms you can use to get started.

This occurs when you make substantial changes to your identity as a business in an effort to better appeal to customers and reflect who you are.

There are pros and cons to doing this, however, and it constitutes significant risk. You want to be sure you are not only doing it for the right reasons but going about it properly.

Photo by Caleb Oquendo from Pexels

But building a brand image comes down to much more than just what you see of a brand logo design on a billboard. Marketing expert Seth Godin, for example, defines a brand as a set of “expectations, memories, stories, and relationships” that are able to promote or distinguish one brand over another.

According to a report, the makers of this smartphone hired a marketing company to help them with branding. And one of the shortlisted names was Strawberry.

But it was rejected because its pronunciation was slow while the smartphone device was all about speed and rapidity.

Blackberry, besides having a fast word pronunciation, evokes high-tech. Also the keys on the phone look very much like blackberry drupelets. The name “Blackberry” suits the phone so much that now we can’t imagine it being called anything else.

The same level of care should go into picking a domain name. It is your first impression online. To make a good first impression on internet users, pick a domain name that people can easily remember and associate with.