How do you define a brand? It’s true that most of us feel it boils down to the sheer visuals, such as logos and marketing materials. And those visuals do reinforce the brand.
Photo by Caleb Oquendo from Pexels
But building a brand image comes down to much more than just what you see of a brand logo design on a billboard. Marketing expert Seth Godin, for example, defines a brand as a set of “expectations, memories, stories, and relationships” that are able to promote or distinguish one brand over another.
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