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“If I was a business owner I would be very reluctant to have a company build my website that didn’t have its own website,” he said.

But, it’s what he did have – $100, four clients and an entrepreneurial spirit – that helped his business take flight.

This year, Bradshaw celebrated 12 years since the founding of his small business, Insercorp.

According to a report, the makers of this smartphone hired a marketing company to help them with branding. And one of the shortlisted names was Strawberry.

But it was rejected because its pronunciation was slow while the smartphone device was all about speed and rapidity.

Blackberry, besides having a fast word pronunciation, evokes high-tech. Also the keys on the phone look very much like blackberry drupelets. The name “Blackberry” suits the phone so much that now we can’t imagine it being called anything else.

The same level of care should go into picking a domain name. It is your first impression online. To make a good first impression on internet users, pick a domain name that people can easily remember and associate with.

Sure, marketing your business is important, but don’t forget about the most important part of your business: your customers.  In a world where there is less and less human interaction with your customers sometimes it can be hard to remember that your customers are your business.  

Whether you are a business owner or executive or a salesperson or customer service representative you may find some benefit from these ideas.  I believe that the success of our great nation depends on the success of small business.  Without successful small business and entrepreneurs we will lose innovation and drive.  In order for small business to survive in the new global economy we must adapt and act quickly, but not hastily.