If brand names were not important, "Blackberry" might have been called "Strawberry".
According to a report, the makers of this smartphone hired a marketing company to help them with branding. And one of the shortlisted names was Strawberry.
But it was rejected because its pronunciation was slow while the smartphone device was all about speed and rapidity.
Blackberry, besides having a fast word pronunciation, evokes high-tech. Also the keys on the phone look very much like blackberry drupelets. The name “Blackberry” suits the phone so much that now we can’t imagine it being called anything else.
The same level of care should go into picking a domain name. It is your first impression online. To make a good first impression on internet users, pick a domain name that people can easily remember and associate with.