As a Managed Service Provider (MSP), you know that your success as a business is dependent on your employees. This means hiring and training them to be successful and setting the right metrics for you to measure their performance. It's not an easy task, but it can be done with some planning and proper assessment of key metrics to build the right team and attain your business goals.

In this blog post, we'll discuss how to set the right MSP hiring and training metrics so that you can motivate your employees towards success!

There are many reasons you could be thinking about changing your business name, or even coming up with one to begin with. However, a business name change could be the first step in creating a great brand experience—an essential part of maintaining your consumers.

Small businesses often operate on razor-thin margins and the pandemic has made that dynamic even more challenging, most especially for the small business owner. Staying competitive is not only what will keep you afloat but allow you to achieve your goals on the path to success so it’s wise to think about what advantages you can give yourself to ensure a positive pivot after weathering the storm. 

That first impression can decide whether you’ll be able to convert a potential customer into an actual buyer.

Some research suggests that it only takes one-tenth of a second to form an opinion on someone or something. Depending on which study you look at, a first impression is formed between 7 to 15 seconds of meeting someone or encountering something new. 

Companies can use this information to create a great brand experience through custom packaging. 

There are many aspects to running a business that owners can love -- marketing, promotion, customer interactions, dealing with clients, and creating a productive climate for employees, just to name a few. But for many, dealing with the numbers -- day-to-day business expenses -- is not one of them. Here are some simple ways those that would rather leave the finances to someone else can cut their business expenses and have more time, energy, and cash to focus on what they truly love.

The global pandemic brought with it an economic decline steeper than any we've seen in a generation. A record number of businesses have folded under the crushing challenge. A study by Yelp found that businesses closed at a rate of 800 per day between April and September 2020. Small businesses and the restaurant, hospitality, and leisure and entertainment industries were disproportionately affected, but few economic sectors have escaped unscathed by the pandemic.

No matter our ethnicity, gender identity, religion, or other qualities we may use to classify ourselves, one thing we all have in common is that we are consumers. And if you believe in diversity, inclusion, and equity for all people, you can actually use your role as a consumer to promote those values in your everyday life — without harming your budget.

By using coupons and other discount opportunities, and by shopping at diversity-promoting businesses and minority-owned businesses, you can direct your dollars to advance the cause in your community, nation, and world. Read on for more information about how you can help improve the lives of your neighbors who belong to a different culture or ethnicity. 

It is critical to secure your business during a crisis. In the present circumstance, as the Coronavirus proceeds with its worldwide spread and the negative impact it has on the economy, it implies reducing expenses and firmly controlling income to guarantee you have enough cash close by to survive.

This occurs when you make substantial changes to your identity as a business in an effort to better appeal to customers and reflect who you are.

There are pros and cons to doing this, however, and it constitutes significant risk. You want to be sure you are not only doing it for the right reasons but going about it properly.

Photo by Caleb Oquendo from Pexels

But building a brand image comes down to much more than just what you see of a brand logo design on a billboard. Marketing expert Seth Godin, for example, defines a brand as a set of “expectations, memories, stories, and relationships” that are able to promote or distinguish one brand over another.